Yes, you need a blog to properly promote your book!
So, you are wondering why I say that it is necessary for you to get your own blog in order to really promote your book in a manner that will make a huge difference. (Note: This is for any author whether you are published yet or not. If not just keep reading because I will get to you in a moment.)
Let's talk about blogging. I know... either you may be thinking that blogging is way too much trouble, or you just aren't sure what a "blog" is. Well either way, I am here to help you out.
In case you are not yet familiar with the word, it simply describes a way of telling other people online about things that you are interested in. It's similar to writing an instructional or motivational letter to a friend, except that you are putting it on the internet for anyone to read.
It can be about your book, your hobbies, your methods of personal growth, your pet peeves. Whatever you want to talk about, you can blog it.
Other than paying for ads, which is covered in the "Promote Your Book" PDF you will receive when you sign up below, blogging is the top way to get the word spread on the internet about your book. It is amazingly effective!
Writing a blog is a great way to maintain a presence online. Whether you want to gain brand recognition or do affiliate marketing, blogs are a good way to go. But what if you’re don't really feel like taking the time to write regular posts on your blog? Well, that’s not a problem, as you can actually run a blog exclusively with the use of hired writers. CLICK HEREto get your text written, and CLICK HERE to get some graphics or designing done for your site. But whether you are writing yourself or getting the work done for you, there are a few things you need to know. Let’s take a look at exactly how this would be accomplished.
First, you’d need to select your topic. Ideally, this would be a subject that relates to your brand, or what kind of products you are trying to sell. Even more importantly, this should be something that you personally are interested in. It will be much easier to write about something that you have knowledge of, as opposed to a completely foreign subject. You want something broad enough that you’ll be able to get a bit of variety out of, but not so specific that you’ll be severely limiting your audience. “Kitchen appliances” would be good, while “cutting boards” would be far too specific.
Next, you’ll need to come up with ideas for posts. This is where your own creativity can come into play. For example, if you’re creating a travel blog, topics could include things like places to eat, sights to see, the best luggage, etc. Just take a look at what interests you about your topic and go from there. You can also browse online to help you come up with good ideas to write about. If you get a sudden burst of inspiration, don’t neglect to quickly write your ideas down.
Now is a good time to mention SEO (Search Engine Optimization). This simply means that if someone is searching on Google, Bing, etc. the better you are set up with SEO the better the chance that those people will see your website. This isn’t going to be a full guide on SEO, but the general idea is that you’ll want to select topics that allow for a natural use of the keywords you’re going for. In the example above, you could easily fit keywords like “best hotel” or “best luggage” in your articles. If you follow good SEO practices (check out Neil Patel's "SEO Made Simple" blog HERE to learn more) blogs are an excellent way to improve your ranking.
Ok, it’s time to start writing. Take one of your ideas and start crafting your post. With blogs, you’re not so concerned about formats or standards, so you can be free in your expression and style. Obviously you should proof-read your work and use good grammar, but the focus is on your viewpoint, what you want to communicate, things you find interesting that you’d like to share with others. Posts can be long or short, but they should all leave your reader with something to take away, be it an idea, a newfound curiosity or an inspiration. If you’re on a roll, don’t stop with just one. Keep writing as long as you’re feeling inspired.
If you’re looking to get your articles written for you, there are lots of places to find writers online. Hirewriters and Fiverr are the ones that I recommend where for a reasonable cost, you can get great content written. An important thing to note is that you need to provide good instructions when asking for content to be written. If you want certain keywords to be included, then specify this. If you want certain points to be covered, then let your writers know. Things like the style, tone and length need to be specified so that you can maintain your blog the way you want it.
Now you’re ready to post your articles. It’s a good idea to have several articles already written so that you have a few to work with. You can post them all, or better yet, schedule them out so that your site is regularly updating. Then just repeat the steps above and get your next batch written and you’re in business.
And that’s pretty much it! To recap:
Select a relevant topic that will allow for a variety of posts to be written
Brainstorm some ideas for your posts
Keep your SEO in mind
Write your posts or get them writtenfor you
Post or schedule your articles for posting
Running a blog in this way can be an easy and effective way to accomplish your online goals. It requires very little in terms of investment, but has the potential to yield awesome results.
While we are talking about blogging, this is a good time to let you know that whenever you sign up for the FREE 7 Day Trial of Builderallyou will be receiving your FREE personal website template. I can send you one of two different styles. The first is designed especially for blogging while the other is more for a personal website. Of course either one can be used for blogging, but the first one is laid out in a way that makes it easier for blogging.
Now... CLICK HERE to view my Builderall Sales Page Template (a $250 value) and get my PDF (a $9.97 value) absolutely FREEto give you more ideas about how to promote your book or sign up below.
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